February 24th

After we all went away and did our own separate research, we had to decide on the demographic that we would hope to hit and also the particular tone that we wanted to have for the animation. 

Demographic

We decided that we didn't want to exclude anyone from watching this animation so our demographic is for people from all walks of life, culture, religion. In order for it to hit these audiences, we need to make sure that the animation won't contain any controversial material or material that people of certain ethnicities would deem hurtful. But in particular, we are aiming for an age group between 17-35. This demographic because, alot of people in this age group would be students, young and used to the particular narrative style we are going for which is more kind of action and dramatised orientated.


Tone

We decided that we wanted to go for a dramatic tone, not necessarily historically accurate but something that will engage audiences and keep them entertained. A more serious piece would not have this kind of effect and we also wanted to have fun with this animation. We felt that we would be constrained if we were confined by historical accuracy. We want to tell a little backstory of the events without giving the audience an over-saturation of information.


Dissemination

We are hoping to expose this piece to as many audiences as possible. Taking a look at the key demographics, we would want to upload the video to youtube as research shows that many people among the age group that we are targeting have youtube accounts and regularly subscribe, of course with this medium, we would have to be very careful of third party material such as music or other images. We also hope to showcase the piece on viemeo because Vimeo is used alot these days for showcasing short films and has quite a large market for these kinds of of pieces. We will also individually share the piece on facebook amongst our friends and families.